As members move to higher tiers in a loyalty program, what typically happens to the benefits they receive?

When members advance to higher tiers in a loyalty program, it is standard practice for the benefits they receive to increase. This tiered structure is designed to reward customers for their loyalty and engagement with the brand, incentivizing them to continue participating in the program. Higher tiers often come with enhanced perks such as exclusive discounts, access to special events, improved customer service, or bonus rewards points, which all contribute to a greater value for members.

This strategy not only strengthens customer loyalty but also encourages members to strive for higher tiers, thereby increasing overall engagement and spend. By offering more substantial benefits at the higher tiers, loyalty programs effectively motivate customers to achieve these levels, fostering a sense of achievement and exclusivity.