How can members be automatically selected for tier upgrades?

The process of automatically selecting members for tier upgrades is most commonly based on changes to their point balance. In Salesforce Loyalty Management, tier systems are often structured around how much engagement or loyalty a member demonstrates, which is usually represented by their point accumulation. When a member's point balance increases and crosses a predefined threshold for a higher tier, the system can automatically upgrade their tier status. This approach effectively incentivizes members to engage more with the brand to earn points, driving overall loyalty program success.

Other options, while they may influence member engagement in various ways, do not directly align with the foundational mechanics of how tier upgrades are typically structured in loyalty programs. Age, referral outcomes, and participation in promotions can enhance a member's experience or benefits in a program but do not fundamentally dictate tier upgrades based solely on automatic criteria set around point balances.