How can members earn rewards related to engagement attributes?

Members earn rewards related to engagement attributes by achieving specific engagement attribute targets. In loyalty programs, engagement attributes often refer to measurable behaviors or actions taken by members that reflect their engagement with the brand or program. This can include metrics such as the frequency of purchases, participation in promotional activities, social media engagement, or any other forms of interaction that the organization has identified as valuable.

By reaching these engagement targets, members demonstrate their loyalty and active participation, thereby qualifying for rewards. These rewards can be varied, including points, discounts, or exclusive offers, creating a cycle of continued engagement.

While maintaining an active status can be a factor in overall program eligibility, it does not directly translate to rewards tied specifically to engagement attributes. Pooling points in groups and transferring points to other members might influence the overall points balance among members but does not pertain to earning rewards based on individual engagement metrics. Focusing on the achievement of specific targets aligns members' behaviors with rewards, fostering stronger loyalty and incentivizing continued engagement.