How does the anniversary tier model determine the qualifying period?

The anniversary tier model determines the qualifying period by measuring the time from the day a member joins until their enrollment anniversary. This approach creates a clear and consistent timeframe for assessing member activity and eligibility for different tier levels within the loyalty program.

By using this method, the loyalty program can ensure that all members have a fair opportunity to reach higher tiers based on the activity they generate during their specific anniversary periods. This model incentivizes engagement by allowing members to know exactly when their qualifying period starts and ends, motivating them to participate more actively during that time.

Other models, such as those based on preset dates, last transaction dates, or a member's lifetime usage, do not offer the same level of clarity and specificity regarding when the evaluation period occurs, potentially leading to confusion about when actions impact tier status. In contrast, the anniversary model aligns the evaluation period directly with the member's join date, providing a straightforward metric for engagement.