In a loyalty program, when does the qualifying points reset date apply?

The qualifying points reset date is a feature that specifically pertains to loyalty programs that utilize a fixed tier model. In such a model, members earn points that contribute towards achieving or maintaining a tier status. The reset date dictates when the accumulated points will be refreshed or cleared, and members will begin accumulating points anew for the next tier period.

This reset helps ensure that members remain engaged with the loyalty program by creating urgency to earn points before they potentially lose them. In contrast, other models, such as the anniversary tier model, may not require a reset date in the same way, as their structure can be based on the anniversary of joining the program rather than a fixed timeline for point accumulation.

Understanding how this reset date operates within the fixed tier model emphasizes the importance of managing member expectations and encouraging continued participation in the program by prompting members to reach specific tiers before points reset.