In the fixed tier model, when does the qualifying point balance reset?

In the fixed tier model, the qualifying point balance resets at the end of the qualifying period. This is significant because it aligns with the structure of how loyalty tiers are managed within the model. The qualifying period typically refers to a specific timeframe in which members accumulate points to maintain or advance within their tier level. At the conclusion of this period, their point balance is reset to allow for a new cycle of accumulation.

Importantly, resetting the points at the end of the qualifying period ensures that all members have an equal opportunity to progress or maintain their tier status based on their efforts during the preceding timeframe. This structure encourages engagement, rewards consistent participation, and fosters loyalty, which are critical components of successful loyalty programs.

The other options do not accurately describe the timing of the reset in the fixed tier model. For example, resetting points at an undefined period would lack clarity and transparency for members, diminishing the program's effectiveness. Similarly, resetting balances at the member's enrollment anniversary or every month does not correspond to the structure of the fixed tier model, which is centered on a defined qualifying period rather than arbitrary timelines.