In the promotion calendar, what does a dark blue indication represent?

In the context of the promotion calendar within Salesforce Loyalty Management, a dark blue indication signifies that a promotion is currently active and is displayed within its applicable date range. This visual cue helps users easily identify promotions that are operational at a glance, ensuring that team members can quickly ascertain which offers are live and available for customers to engage with at any given time.

This is particularly useful in managing promotional strategies as it allows for quick reference and planning around promotional activities. The clarity of the color coding helps teams maintain focus on active promotions, facilitating better tracking and potentially enhancing customer engagement efforts during promotional periods. Other indications in the calendar, represented by different colors, correspond to different statuses such as inactive promotions or those planned for the future.