The 'Change Tier' flow builder action allows you to do what for members?

The 'Change Tier' flow builder action specifically facilitates the adjustment of a member's loyalty tier within Salesforce Loyalty Management. This action enables organizations to recognize and reward members appropriately based on their engagement and performance in the loyalty program.

By utilizing this feature, businesses can dynamically alter a member's status, reflecting their activities and interactions over time. For example, a member who qualifies for a higher tier due to consistent purchases or interactions can be promoted to that tier through this action. The ability to change a tier helps maintain a program that is responsive to member activity, ensuring that engaged members feel valued and incentivized to continue their participation.

Other options do not reflect the primary functionality of this action. Promoting members based on transaction history could be part of the process leading to a tier change but is not what this specific action accomplishes. Removing members from the loyalty program or updating member demographics falls outside the scope of tier changes, focusing instead on different aspects of member management that the flow builder can address. Thus, the 'Change Tier' action is narrowly focused on modifying loyalty tier statuses for members.