What defines the expiration of non-qualifying points under the fixed model?

The expiration of non-qualifying points under the fixed model is defined by a specified period after they are earned. This means that once points are accrued, they have a predetermined validity period during which they can be used by the member. After this specified duration passes, those points will expire and can no longer be redeemed.

This approach is frequently utilized to encourage member engagement and activity throughout the lifespan of their points. By implementing an expiration period, it motivates members to utilize their rewards within a set timeframe, thereby maintaining the program's effectiveness and encouraging frequent participation.

The other choices are related to different aspects of loyalty program management but do not directly dictate how the expiration of non-qualifying points occurs in the context of the fixed model. The total balance, amount redeemed, and activity level can influence a member's overall experience or standing within a loyalty program but are not the determining factors for the expiration of points.