What happens to qualifying points when the Reset Qualifying Points job runs?

Study for the Salesforce Loyalty Management Accredited Professional Exam with our comprehensive quiz. Enhance your preparation with flashcards and multiple choice questions, each featuring insightful hints and detailed explanations. Get ready to excel in your exam!

When the Reset Qualifying Points job runs, the primary outcome is that the qualifying points are reset to zero based on the tier model that has been defined for the loyalty program. This process typically occurs at specific intervals, such as annually or after a particular milestone, and aligns with the organization’s strategy to maintain engagement and reward member activities within set periods.

Resetting the qualifying points to zero allows organizations to refresh members' standings and ensure that they are continuously incentivized to engage with the program. This method supports a balanced loyalty program where members have the opportunity to re-qualify for benefits or tiers every timeframe, rather than having points accumulate indefinitely. This helps maintain the dynamism of the loyalty program, encouraging ongoing member participation and re-engagement.

In contrast, resetting points does not mean they are rolled over to escrow, nor are they calculated to a maximum value. Furthermore, while qualifying points may be calculated according to tiers, the reset action specifically addresses the need to bring those points back to a baseline of zero for the new cycle.

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