What happens to the points of the source membership when merging memberships?

When merging memberships in Salesforce Loyalty Management, the points from the source membership are transferred to the target membership. This means that the points accumulated under the source membership remain with the member, ensuring that their loyalty rewards and benefits are preserved and consolidated into their primary account. This process is essential for maintaining the integrity of customer loyalty and enhancing the overall customer experience by preventing point loss during the merging of accounts.

Archiving points, losing them, or simply adding them to a member's total without transferring them to the target account does not accurately reflect how the merging process operates in the system. The design of Salesforce Loyalty Management emphasizes the importance of retaining customer loyalty by facilitating smooth account mergers.