What is a defining characteristic of joint promotions?

The defining characteristic of joint promotions is that they involve one or more partners collaborating to offer benefits or incentives. This collaboration can take various forms, such as co-branded offers, shared marketing efforts, or combined loyalty rewards. By working together, partners can leverage each other's resources, customer bases, and brand strengths to create more attractive promotions that enhance customer engagement and interest.

This approach contrasts with the other options. Individual member engagement is not a requirement for joint promotions, as these promotions can be aimed at larger audience segments. The premise that all members receive the same benefits overlooks the variability that can occur depending on the specific terms of each partnership—different partners can offer different incentives based on their capabilities. Lastly, the notion that joint promotions can only provide discounts on physical goods is inaccurate; they can encompass a wider array of offerings, including services, digital products, and experiences, thus not limiting them to just physical items.