What is a key characteristic of non-qualifying points?

Non-qualifying points are unique in that they can be pooled in a group, which is a significant feature that differentiates them from qualifying points. This pooling allows businesses to aggregate points that are not tied to the active earning or redemption strategies used to evaluate customer tiers.

By being able to pool these points, organizations can manage and analyze customer engagement and loyalty in a way that may not directly contribute to tier advancement, but can still play a role in overall loyalty strategies. For instance, pooled non-qualifying points might be used in promotional activities or special events that do not influence the customer’s tier but still encourage engagement with the loyalty program.

This characteristic aids companies in creating flexible rewards systems where customers can still feel rewarded for their engagement, even if it does not directly impact their status within the tiered structure of the loyalty program.