What is a limitation on the number of active rules a loyalty program process can have?

In a loyalty program process within Salesforce Loyalty Management, there is a specific limitation on the number of active rules that can be implemented. The correct answer, which identifies the maximum of 50 active rules, is grounded in the system's design and operational efficiency considerations.

Having a limit of 50 active rules allows program managers to maintain a balance between flexibility in the program's functionality and manageability. This constraint helps avoid complexity that could arise with a higher number of active rules, which might lead to performance issues or difficulties in rule management. Thus, enforcing a limit ensures that loyalty programs can operate efficiently while still offering robust features for personalization and customer engagement.

The other figures provided represent lower or inaccurate limits compared to the established maximum, and they do not accommodate the potential variety and sophistication that program managers might want to utilize within their loyalty strategies. Therefore, the established limit of 50 active rules ensures that loyalty programs remain both functional and efficient.