What is the first step to create a new loyalty program in Salesforce Loyalty Management?

To initiate the process of creating a new loyalty program in Salesforce Loyalty Management, the first action is to access the Loyalty Management application through the App Launcher. This step is crucial because the App Launcher serves as the gateway to all applications and features within Salesforce. By selecting Loyalty Management, users can navigate to the specific functionalities available for managing loyalty programs, including the ability to create new programs, edit existing ones, and manage member tiers.

Using the App Launcher streamlines the experience and provides users with organized access to the various components of Loyalty Management, ensuring they can efficiently locate the tools necessary for program creation. Once in the correct application, users can proceed to set up new loyalty programs, which involves defining the program details and configurations.

The other choices represent actions that either do not initiate the program creation process or refer to steps that follow the initial setup stage. Thus, starting with the App Launcher is the logical and necessary first step.