What is the result of a qualifying points reset transaction journal?

The result of a qualifying points reset transaction journal is to reset the member's qualifying points balance to zero. This action is typically taken to refresh the loyalty reward structure or when a member no longer meets the criteria for maintaining their currently accumulated qualifying points. It's an essential function within loyalty programs to ensure that members remain actively engaged and adhere to the required behaviors that earn qualifying points.

In a scenario where points are reset, it ensures clear communication of the member's current standing and can reset the loyalty program's expectations. This practice also allows organizations to manage their loyalty program efficiently by establishing new timeframes for earning points or introducing changes to the program.

The other options involve actions or outcomes unrelated to a qualifying points reset. Adding extra points would imply an enhancement of the member's balance rather than resetting it. Merging memberships refers to combining multiple accounts under a single profile, while protecting points from expiring involves different strategies to maintain point value rather than resetting them to zero.