What must a loyalty program name contain in Salesforce?

A loyalty program name in Salesforce must contain at least one alphanumeric character. This requirement ensures that each name is unique and identifiable, facilitating easier management and organization of loyalty programs. The combination of letters and numbers allows for more flexibility in naming conventions, enabling users to create names that can include relevant information or specific identifiers that align with their branding or internal categorization.

In contrast, a name that meets the alphanumeric criterion can be more descriptive and functional, accommodating the diverse needs of businesses in how they label their loyalty programs. This attribute plays a crucial role in keeping the programs engaging and relatable for customers.

Names that only consist of alphabetical characters or numeric characters would lack the versatility needed, as they could be overly restrictive or may not fulfill the unique identification purposes effectively. Additionally, while some naming standards might discourage the use of special characters, this is not a mandatory requirement within Salesforce for loyalty program names, as long as at least one alphanumeric character is included.