What triggers an accrual transaction?

An accrual transaction is triggered by activities that contribute to a member's loyalty points or rewards accumulation. When customers make product purchases or engage in activities that a loyalty program recognizes as beneficial, they accumulate points. This is a core function of loyalty programs, as they incentivize engagement and purchasing behavior, allowing members to earn rewards that enhance their experience with the brand.

The first option reflects this process accurately. When customers buy products or participate in engagement activities, points are added to their loyalty accounts, leading to accrual transactions. The other options describe different processes within the loyalty system. For example, the expiration of non-qualifying points pertains to the loss of points rather than their accumulation, while the redemption of points signifies a withdrawal of points rather than an addition. Lastly, redundant member referrals typically don't contribute to point accrual as structured in loyalty programs unless explicitly stated otherwise. Thus, engaging activities and purchases are the primary triggers for accrual transactions within a loyalty management framework.