What type of products can be added to a loyalty program for partners?

When creating a loyalty program for partners in Salesforce Loyalty Management, both specific and generic products can be incorporated. This flexibility allows organizations to tailor their loyalty initiatives based on various product offerings. Specific products refer to individual items or services that have defined criteria for earning points or rewards, making them appealing to partners who may have niche products. On the other hand, generic products represent broader categories that can encompass various items without needing detailed attributes. This dual approach enables businesses to engage a wider array of partners, as they can promote both their flagship items and more general product lines, enhancing the loyalty program's effectiveness and appeal. The ability to add both types of products encourages broader participation and allows for more customized loyalty strategies that can meet the diverse needs of different partner offers.