What type of promotion is aimed at providing immediate benefits to members based on a single transaction?

The type of promotion that focuses on providing immediate benefits to members based on a single transaction is classified as a standard promotion. Standard promotions are designed to incentivize members directly at the point of sale, encouraging immediate participation and engagement with the loyalty program. This type of promotion typically rewards members with points, discounts, or other benefits immediately stemming from their recent transaction, reinforcing the behavior of making a purchase and enhancing customer loyalty.

Cumulative promotions, in contrast, are structured to reward members over time, accumulating benefits based on multiple transactions or a series of engagements rather than a singular event. Joint promotions involve partnerships, where benefits are linked across different brands or services, requiring cooperation between companies rather than focusing purely on the individual transaction. Quick promotions, while they may imply a fast or time-limited offer, are not specifically defined in the same way as standard promotions that focus on immediate rewards derived from transactions.

By understanding these distinctions, it becomes clear why a standard promotion is the correct answer when discussing promotions that provide immediate benefits based solely on a single transaction.