When are points credited to members in the accrual process?

Points in the accrual process are credited to members after they complete a qualifying activity. This means that participants earn points based on specified actions or transactions that align with the loyalty program's criteria. For instance, making a purchase, engaging with the brand, or fulfilling other predetermined activities can result in the immediate accrual of points. This approach encourages ongoing engagement and motivates members to partake in activities that contribute to their loyalty and rewards status.

In contrast, accruing points at the end of each month would delay the recognition of member efforts and diminish the incentive for immediate action. Credit upon award redemption does not relate to earning points but to utilizing them, so it wouldn't fit the accrual process. Lastly, system downtime does not facilitate the accrual of points; rather, it would interfere with the tracking of activities and earnings. Thus, earning occurs at the moment of completing qualifying actions, reinforcing engagement strategies within loyalty programs.