Which promotion type requires tracking member behavior over time before rewards can be issued?

The cumulative promotion type is designed to reward members based on accumulated behavior or engagement over a defined period. Unlike standard promotions, which often focus on immediate actions or single transactions, cumulative promotions necessitate the tracking of a member's activities over time. This approach helps businesses understand a member's loyalty and value before issuing rewards, as it incentivizes consistent engagement rather than one-time participation.

For example, a cumulative promotion might grant rewards for achieving a specific spending threshold over several months or for accumulating points based on repeat purchases. This long-term strategy not only encourages ongoing participation but also helps create a deeper connection between the brand and its members, fostering loyalty and trust.

In contrast, standard promotions may allow for immediate rewards based on specific actions, while joint promotions involve partnerships with other brands, typically focusing on collaborative offers. Quick promotions, as the name suggests, are short-term incentives that are also focused on immediate member actions rather than a prolonged tracking of behavior. Hence, only the cumulative promotion uniquely emphasizes the significance of monitoring behavior over an extended timeframe before distributing rewards.