Which tier model influences the start date of the qualifying period?

The fixed tier model establishes a specific structure for how customers progress through different loyalty levels based on their interactions or purchases. In this model, the qualifying period for advancing to the next tier is clearly defined and uniform across all participants, which means that the start date is consistently set for each customer when they enter the program.

This model allows for predictability and straightforward management of qualifications, as all program members will have the same timeframes to meet the required conditions for tier advancement. For example, if a customer reaches a tier threshold on a specific date, their qualifying period for the next tier starts immediately from that date, regardless of when other customers joined the program.

In contrast, other tier models such as the anniversary tier model or custom tier model introduce variations in how qualifying periods are determined based on specific events or individual customer journeys, making them less uniform in their approach to setting start dates. The flexible tier model also tends to provide different start dates based on how customers engage with the program rather than adhering to a strict timeline.